平介设计 | 梵誓苏州诚品店

感谢来自 平介设计 的商业空间（首饰专卖店）项目案例分享：

钻石，坚固，夺目耀眼，一直是人们宣誓爱情时不可缺少的道具。每一件钻石饰品，都会成为每一对新人感情长河中的一个个印记。而钻石从深谷之中被开采而出，经过层层的打磨历练，才最终散发出夺目的光彩。它坚硬无比，却又是爱情中最柔软的象征。

Diamonds, hard and shine, have always been indispensable props when people swear in love. Every diamond jewellery will become a mark in the long-term relationship of each couple. Diamonds are mined from the deep valley, through layers of polishing works, finally exudes luster. It is hard, but it is the softest symbol of love.

∇ 打卡点turning tower©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

∇ 门面效果store facade ©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

场地介绍

Site

项目位于苏州诚品一个开敞的店面，进深6m，面宽9.4m，总面积约60㎡。现状天花深黑色并布有较多的设备管道。珠宝属于目的性消费，在传统封闭式高奢店面的设计场景中，普通顾客在没有特殊购买需求的情况下只会橱窗购物，而不会进入珠宝店进行体验和试戴。我们希望通过店面的设计带动更多非目标群体进入店面中体验珠宝产品，引发购物的欲望，让珠宝成为日常生活中的必需品。

The project is located in an open store in Eslite bookstore, Suzhou, with a depth of 6m and a width of 9.4m,with a total area of about 60㎡. The existing ceiling is dark black with equipment pipes. Jewelry is a purposeful consumption, in the traditional closed high-end store design, the customers mainly do window shopping instead of going into the store for the experience and try-it-on. We want to drive more non-target groups into the store to experience jewelry products through the design, and to generate a desire to shop. Make jewelry a necessity in everyday life.

设计背景

Design background

传统珠宝展陈方式较为独立和单一，仅靠黑色绒面玻璃展示柜进行排列组合，空间单调平庸，缺乏吸引力。作为品牌形象店，如何在60 平的空间中回应众多的需求，并打造互动展陈空间成了设计的要点。

Traditional jewelry store is dull with its exhibition, only rely on different arrangements of black suede glass display cabinets, the space is monotony mediocrity and unattractive. As a new flagship store for the brand, how to respond to a large number of needs in a 60sqm space and create an interactive exhibition space has become the main aim of the design.

∇ 门面效果store facade ©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

宝石是如何获得的，只有下过矿洞的人才清楚，宝石往往都藏在恐惧的、幽闭的、充满神秘感的地方，而获取宝石的过程与意义，似乎超越了珠宝本身的价值更具有故事性。普通人只关注珠宝，而有品位的人，追寻的是珠宝背后的故事。宝石通常被平常的石材所包裹，寻宝人只注意了矿洞中的宝石，却忽略了矿穴的迷幻。

How is the gem obtained, only the person who has entered the mine knows. It is clear that the gem is often hidden in a scary, clandestine, mysterious place, and the process and meaning of acquiring the gem seems to go beyond the value of the jewelry itself with more stories. Most people only focus on jewelry, and people with good taste, looking for the story behind jewelry. Gemstones are usually wrapped in ordinary stone, and treasure hunters pay attention only to the stones in the cave, but ignore the beauty of the cave.

概念生成

Concept

矿洞中的轨道流线是连接宝石与珠宝、财富与黑暗的纽带，是空间中特殊的发生器。因此设计通过一条连续的纽带串联起整个空间的各种功能与逻辑：融合珠宝展陈，品牌展示，客户洽谈等多种功能。

The orbital flow in the cave is the link between gems and jewelry, wealth and darkness, and a special generator in space. Therefore, the design through a continuous form to connect the entire space of various functions and logic: jewelry exhibition, brand display, customer negotiations and other functions.

∇ 概念草图With concept sketch ©平介设计Parallect Design

平介设计 | 梵誓苏州诚品店

∇ 概念图解concept diagram (gif) ©平介设计Parallect Design

平介设计 | 梵誓苏州诚品店

∇ 发生器activator ©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

发生器是一条完整的流线型装置，通过高度变化、厚度变化衍生一系功能，并通过造型对空间、流线进行分割。发生器通过细柱支撑，在相应的位置布置展柜、工作台面等店面功能。

深灰色的幽暗背景，银色的钻石纽带在空间中飞舞旋转，顾客自然的被纽带所吸引着，进入展陈空间，欣赏美好的珠宝设计作品。纽带在不同高度自然的形成引入的拱门，平滑的展柜，舒适的顾客服务区，以及最耀眼的螺旋塔冠。

The generator is a complete streamlined device, which derives a system of functions from height change and thickness change. Generator through the support of thin columns, in the corresponding position to arrange display cabinets, work surfaces and other store functions.Dark gray background, silver diamond ties flying in the space, customers are naturally attracted by the bond, into the exhibition space, appreciate the beautiful jewelry design works. The link is naturally formed at different heights to become arches, smooth display cabinets, comfortable customer service areas, and the spiral tower crowns.

∇ 前台展览区front display area©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

∇ 前台展览区front display area©姚杰奇Jieqi.Yao

平介设计 | 梵誓苏州诚品店

诚品中大多店面以白色为主，木色搭配，相对空间比较均质，缺乏关注点。本案的颜色、造型都大大区别于别的店面，并结合业态之后重新阐述新的空间效果。整个空间被深灰色石材包裹着，一条银色纽带在空中飞舞，如同一个深黑色珠宝盒中散发异彩的钻戒，从形式上隐喻项目主题。

In Eslite bookstore, most of the stores are white and wooden decorated, their spaces are relatively homogeneous, lack of attention. The color and shape of this case are greatly different from other stores, and combined with its industry after re-elaborating the new spatial effect. The whole space is wrapped in dark gray stone, a silver bond flying in the air, like a dark black jewelry box exudes a colorful diamond ring, which is a formal metaphor for the project theme.