In a narrow alley of Seoul’s fashionable Garosu-gil district, architecture studio Indiesalon has transformed a compact 36-square-metre space into an ethereal showroom for cosmetics brand Glow. The project turns spatial constraints into a thrilling interior that amplifies brand identity.
在首尔时尚的林荫街 （Pavilionosu-gil） 区的一条狭窄小巷中，建筑工作室 Indiesalon 将一个 36 平方米的紧凑空间改造成化妆品品牌 Glow 的空灵陈列室。该项目将空间限制转化为激动人心的室内空间，从而放大了品牌形象。
The showroom’s design language revolves around transparency and luminosity—core values of the Glow brand. Glass emerges as the hero material, creating a seamless visual dialogue between interior and exterior spaces. The boundaries dissolve through transparent surfaces that extend across walls, ceilings, and floor tiles, making the modest interior feel remarkably expansive.
展厅的设计语言围绕着透明度和亮度——Glow 品牌的核心价值。玻璃成为主打材料，在室内和室外空间之间创造了无缝的视觉对话。边界通过延伸到墙壁、天花板和地砖的透明表面溶解，使朴素的内部感觉非常宽敞。
At the heart of the space is a curved glass block partition that’s both sculptural and functional. This architectural feature creates a natural flow, guiding visitors through the space while subtly delineating zones for customers and staff. The front section houses product displays, while private areas—including a counter and changing room—sit discreetly behind the glass divider.
空间的中心是一个弧形玻璃块隔断，既具有雕塑感又具有功能性。这种建筑特色创造了一种自然的流动，引导参观者穿过空间，同时巧妙地为客户和员工划定了区域。前部设有产品展示区，而私人区域（包括柜台和更衣室）则位于玻璃隔板后面。
The technical mastery of Indiesalon’s team shines through in details like sinks and shelving mounted directly onto glass surfaces—no small feat in terms of engineering. Custom elements further elevate the space. Look for the brand’s logo thoughtfully incorporated into grating designs and acrylic door handles that echo Glow’s visual identity.
Indiesalon 团队的技术掌握在细节上体现得淋漓尽致，例如直接安装在玻璃表面的水槽和搁板——就工程而言，这是一项不小的壮举。定制元素进一步提升了空间。该品牌的标志被深思熟虑地融入到格栅设计和亚克力门把手中，与 Glow 的视觉形象相呼应。
The material palette remains deliberately restrained. Glass blocks and stainless steel walls partner with high-strength tiles and stretch ceilings to create a cohesive environment that puts the focus squarely on the brand experience. Benjamin Moore paint selections add subtle depth to the crystalline backdrop.
材质调色板仍然被刻意限制。玻璃块和不锈钢墙与高强度瓷砖和拉伸天花板相得益彰，营造出一个有凝聚力的环境，将重点直接放在品牌体验上。本杰明·摩尔 （Benjamin Moore） 的油漆选择为水晶般的背景增添了微妙的深度。
Through this thoughtful intervention, Indiesalon has created a physical manifestation of Glow’s commitment to transparency and brilliance. It’s a space that’s both visually striking and functional.
通过这种深思熟虑的干预，Indiesalon 创造了 Glow 对透明度和才华的承诺的物理体现。这是一个既具有视觉冲击力又具有功能性的空间。
图片由 Indiesalon 提供。摄影：Kimdonggyu
